Internal Strategy Playbook

Find the Problem Worth Solving

A guide to create agentic solutions for growing, multi-state ABA operators.

01The Big Idea

Something being automatable doesn't mean anyone will pay to automate it.

Businesses invest in problems that cost them money, slow growth, eat resources, or create real frustration. Repetitiveness alone rarely opens a budget.

  1. 1

    What is the business struggling with?

  2. 2

    What is it costing them?

  3. 3

    Can we solve the underlying problem meaningfully better?

02The Recruiting Lesson

We automated part of the workflow. Did we solve the constraint?

What we built

An AI recruiting agent that handles:

  • Resume screening
  • Candidate outreach
  • Interview scheduling

What the customer may actually need

A reliable supply of qualified RBT applicants.

If resumes aren't coming in, better screening and scheduling address a secondary issue.

03Five Business Priorities

Where do growing ABA companies feel the most pain?

Hypotheses to validate in each conversation. Few companies will have all five.

04The Discovery Conversation

Ask about the business before asking about automation.

05The Opportunity Maps

Look at the business through three lenses.

Business Pain Map

  • · Biggest operational frustrations
  • · Constraints preventing growth
  • · Problems leadership wants resolved
  • · Failed or inadequate solutions

Spending Map

  • · Outsourced operations
  • · Third-party vendors
  • · Major addressable cost buckets
  • · Existing budgets and contracts

Lost Revenue Map

  • · Unserved patient demand
  • · Unfilled or canceled treatment hours
  • · Lost applicants or referrals
  • · Delays preventing billable services

Where all three overlap is the most promising place to dig. An unmet need with no current spend can still be highly valuable.

06How Maigrate Decides What to Build

Not every big business problem is a great AI product.

1

Severity of Pain

A major, recurring problem or a minor inconvenience?

2

Economic Impact

What does it cost in direct expense, wasted capacity, or missed revenue?

3

Existing Alternatives

How is it solved today, and what's missing?

4

Buying Urgency

Is leadership actively looking, and ready to pay?

5

AI Feasibility

Can we solve the underlying problem, beyond a peripheral task?

6

Repeatability

Can the same solution serve many ABA providers without a rebuild?

07The Outcome of Every Discovery Call

What should we know before leaving the room?

  • Their three biggest business problems
  • The financial or operational impact of each
  • Their major vendors and outsourced functions
  • Their biggest addressable spending categories
  • Where they lose meaningful revenue or capacity
  • What they've already tried
  • Which problem they'd pay to solve first
  • Whether Maigrate can realistically deliver a repeatable solution